Due date! 8 tips to birthing a book

Pilfered from Goodreads:

 “Q: When is the perfect time?

   A: Who can say, but probably somewhere between haste and delay – and it’s usually most wise to start today.” 

― Rasheed Ogunlaru


You’ve eaten right, labored long hours in massive discomfort, and your nine months (weeks, days, years) are finally over. Your book is ready to be born.

And guess what? Unlike with busy hospitals, doctors who plan golf vacations on your due date, and insistent reproductive calendars, you get to pick the day/date your new book appears in the world.


Wow. Heady, right? Is tomorrow too soon?

But, wait, let’s discuss this.

For instance, did you know that movies release on weekends and box office is busy counting the money on Monday, which is the day those box office results show up? So, maybe you don’t want to compete with all the hoopla surrounding the new Thor (be still my heart) installment, right?


And in the music industry new records “drop” on Tuesday. So, maybe you want to avoid all the hoopla around Lady Gaga’s new hit single.

So, what about Wednesday? Or, to be safe…Thursday?

I’ve never timed anything as intently, but I’m giving this a try with my new release, Are We There Yet? is out TODAY, Thursday, September 12th.


So, you’ve picked your release day, now what?

Here’s my list of 8 bases to cover. I’m sure there are many, many more. Please, feel free to share your ideas, your favorites, your must-do list.

1.  Blog – if you post on Monday, you’ll take advantage of Twitter’s #Mondayblogs feed (and hopefully shares from Triberr). I was too busy inputting line edit changes, so this is my blog…a few days late. Include BUY LINKS, if they’re ready:

All-Romance eBooks       Amazon     BN         CreateSpace   (Give yourself lots of time for iTunes.)

2.  Newsletter – prep for day of release with easy-peasy buy links. My pal Lisa Mondello, who just reached #80 on the USA Today Bestseller list, says: “You want to grab that impulse buyer so links need to be live.”  Write it, schedule it and let it go.

 3.  Announce to Facebook,  Twitter and the world with a Bitly link to your website’s buy page so you can use Bitly analytics to track clicks. Lisa also recommends doing several less expensive FB boosts, instead of a more expense ad. For example,  I intend to try three $15 boosts throughout the next couple of days.

 4.  Make your cover front and center on your website and include some interesting background info on the book–a little extra reward for people who take the time to visit and check you out. (Mine includes a snippet from the book, as does my newsletter.)

 5.  Post your covers (e- and print) to Pinterest.

 6.  Take advantage of FB’s new contest options to giveaway copies.

 7.  Look into setting up a giveaway on Goodreads. (Still looking into this, but you’ll need a print book to do it. FYI.)

 8. Look into spreading the news/cover at: Julie Kenner’s Hump Day Reads and Lauren Royal’s Friday Freebies (She also includes 99 cents books.) WorldLitCafe will do ads and tweet. If you have a budget for paid ads, there are some great places–like BookBub, Kindle Fire Department, and Awesome Romance Novels–especially for linked books. And, don’t forget about your network of writer pals. I’m fortunate to belong to several authors groups. We all know how hard self-publishing is and want to see everyone do well in this business.

Not all of these efforts have to be done on your release day, thank goodness. My friend and top-selling author Day LeClair advises, “Spread out your efforts over a couple of weeks–Amazon distrusts one-day spikes and weights against them, but if you can show sustained results, that helps with your standing.”

Whew….right? And you thought writing the book was a lot of work, let’s compare delivery pains. 😉

Happy writing, publishing and…reading!


7 Replies to “Due date! 8 tips to birthing a book”

  1. Hi. Congrats on your latest book. I’ve been writing and editing for newspapers for more than 30 years, but I am new to self-publishing. The self-promotion and marketing is very challenging for me, especially on a next-to-nothing budget. There’s a lot of advice out there, but it’s difficult to know what to embrace and what to ignore. It’s just so hard to get “traction” for the book, my first. And then balance the promotion with writing on other projects. So I salute your successes.

  2. Hi, Annette,
    You are soooo right about the marketing side of this business. It’s a daily effort. Some days are better than others. But I try to keep in mind that I’m slowly building and these books will be out on the market forever.
    Thanks for posting. I’ll check yours out. Are you on FB? Please like me and I’ll like you back. (This is one part I truly do enjoy.)


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