As the adage says: There’s strength in numbers.
Like the number SEVEN…as in…The Magnificent Seven.
Ask Yul Brynner. If he were alive, he’d tell you: The right group of people can make magic happen.
And, it doesn’t hurt if one of the seven is Steve McQueen. (Be still my heart.)
So, what does The Magnificent Seven have to do with writing?
Well…um…seven rhymes with eleven…and since I belong to On Fire Fiction, a creative cooperative made up of ELEVEN published authors…okay, that’s a stretch. You’re right. You know me too well. I’ll use any excuse to post photos of Steve McQueen.
But, obviously, the main purpose of this blog is to introduce On Fire Fiction and its ELEVEN members –and to explain about this growing trend in publishing: authors working cooperatively–and creatively–to share the daunting and at times overwhelming task of promoting their work.
Why do authors need to worry about promotion?
We all know publishing, along with book buying habits, has changed. Ebooks, ereaders and online retailers like Amazon, iTunes and B&N make it easy to buy a book. But have you looked at all the titles out there?! Eek!
Smart, well-focused promotion helps your loyal readers find out about your latest release. Promotion raises your “discoverability” to attract new readers. Hopefully, promotion begets sales, which, to be frank, is how today’s author makes a living so he or she can continue to write books to promote.
So, let me introduce my wonderful, magnificent-if you will–cohorts:
- If you follow me on Facebook and/or Twitter, you may have seen this photo from a get-together of the “West Coast” members of OnFireFiction. We used Facetime and Skype to work with our members on the east coast, Texas and Colorado. We covered a rigorous agenda. But, yes, we did break to eat. I learned that I really like Vietnamese Pho. Yummm. 😉
There is never a shortage of new things to learn in this ever-changing business–especially when it comes to marketing your books.
But knowing you’re not alone in your efforts really makes a difference. Plus, writers are the most generous professionals I know. We’re eager to share our experiences–good and bad. We’re happy to trade tips on what type of advertising works and what flops. We eagerly share and post the best sites for getting the word out about a new release. And we may be setting up a data base for finding the best Pho. 🙂
One exciting and very tangible thing to come out of this meeting turned out to be a win-win for both readers and authors. Offering “boxed sets” isn’t a new sales technique, but offering three complete books by three different authors for one super low price is just plain awesome.